Krishnamurthy, Lakshman: search on Z-Library

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1

Measuring the Dynamic Effects of Promotions on Brand Choice

Purushottam Papatla and Lakshman Krishnamurthi

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 2.46 MB

english, 1996

2

The Effect of Advertising on Consumer Price Sensitivity

Krishnamurthi, Lakshman, Raj, S. P.

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 1.36 MB

english, 1985

3

Response Function Estimation Using the Equity Estimator

Arvind Rangaswamy and Lakshman Krishnamurthi

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.40 MB

english, 1991

4

Channel Pass-Through of Trade Promotions

Nijs, Vincent, Misra, Kanishka, Anderson, Eric T., Hansen, Karsten, Krishnamurthi, Lakshman

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 420 KB

english, 2010

5

Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis

Venkatesh Shankar, Lakshman Krishnamurthi

Journal:

Journal of Retailing

Year:

1996

Language:

english

File:

PDF, 1.70 MB

english, 1996

6

When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Program

Wang, Rebecca Jen-Hui, Krishnamurthi, Lakshman, Malthouse, Edward C.

Journal:

Journal of the Association for Consumer Research

Year:

2018

Language:

english

File:

PDF, 2.40 MB

english, 2018

7

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Hahn, Minhi, Park, Sehoon, Krishnamurthi, Lakshman, Zoltners, Andris A.

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 1.53 MB

english, 1994

8

A Probit Model of Choice Dynamics

Papatla, Purushottam, Krishnamurthi, Lakshman

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 1.21 MB

english, 1992

9

The Equity Estimator for Marketing Research

Krishnamurthi, Lakshman, Rangaswamy, Arvind

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 1.36 MB

english, 1987

10

Customizing Promotions in Online Stores

Zhang, Jie, Krishnamurthi, Lakshman

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 283 KB

english, 2004

11

An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity

Lakshman Krishnamurthi and S. P. Raj

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 419 KB

english, 1991

12

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Soysal, Gonca P., Krishnamurthi, Lakshman

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 472 KB

english, 2012

13

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Venkatesh Shankar, Gregory S. Carpenter and Lakshman Krishnamurthi

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 2.14 MB

english, 1998

14

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Wang, Rebecca Jen-Hui, Malthouse, Edward C., Krishnamurthi, Lakshman

Journal:

Journal of Retailing

Year:

2015

Language:

english

File:

PDF, 1.43 MB

english, 2015

15

Equity Estimation and Assessing Market Response: A Rejoinder

Arvind Rangaswamy and Lakshman Krishnamurthi

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1001 KB

english, 1995

16

Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising

Lakshman Krishnamurthi, Jack Narayan and S. P. Raj

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 1.85 MB

english, 1986

17

Customizing Promotions in Online Stores

Jie Zhang and Lakshman Krishnamurthi

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.65 MB

english, 2004

18

An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity

Krishnamurthi, Lakshman, Raj, S. P.

Journal:

Marketing Science

Year:

1991

File:

PDF, 759 KB

1991

19

Unique inter-brand effects of price on brand choice

Lakshman Krishnamurthi, S.P. Raj, K. Sivakumar

Journal:

Journal of Business Research

Year:

1995

Language:

english

File:

PDF, 1.01 MB

english, 1995

20

The Effect of Advertising on Consumer Price Sensitivity

Lakshman Krishnamurthi and S. P. Raj

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 2.17 MB

english, 1985

21

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Shankar, Venkatesh, Carpenter, Gregory S., Krishnamurthi, Lakshman

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 1.82 MB

english, 1998

22

The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis

Shankar, Venkatesh, Carpenter, Gregory S., Krishnamurthi, Lakshman

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.02 MB

english, 1999

23

The value of idiosyncratic functional forms in conjoint analysis

Lakshman Krishnamurthi, Dick R. Wittink

Journal:

International Journal of Research in Marketing

Year:

1991

Language:

english

File:

PDF, 1.17 MB

english, 1991

24

The Effect of Differences in the Number of Attribute Levels on Conjoint Results

Dick R. Wittink, Lakshman Krishnamurthi and David J. Reibstein

Journal:

Marketing Letters

Year:

1990

Language:

english

File:

PDF, 882 KB

english, 1990

25

How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?

Soysal, Gonca, Krishnamurthi, Lakshman

Journal:

Management Science

Year:

2015

Language:

english

File:

PDF, 320 KB

english, 2015

26

A Model of Brand Choice and Purchase Quantity Price Sensitivities

Lakshman Krishnamurthi and S. P. Raj

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 654 KB

english, 1988

27

Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions

Lakshman Krishnamurthi, Tridib Mazumdar and S. P. Raj

Journal:

Journal of Consumer Research

Year:

1992

Language:

english

File:

PDF, 477 KB

english, 1992

28

A Probit Model of Choice Dynamics

Purushottam Papatla and Lakshman Krishnamurthi

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 600 KB

english, 1992

29

The Effect of Advertising on Consumer Price Sensitivity

Krishnamurthi, Lakshman, Raj, S. P.

Journal:

Journal of Marketing Research

Year:

1985

File:

PDF, 1.36 MB

1985

30

Principles of Pricing (An Analytical Approach) || Uniform Posted Price

Vohra, Rakesh, Krishnamurthi, Lakshman

Year:

2012

Language:

english

File:

PDF, 451 KB

english, 2012

31

Equity Estimation and Assessing Market Response: A Rejoinder

Rangaswamy, Arvind, Krishnamurthi, Lakshman

Journal:

Journal of Marketing Research

Year:

1995

File:

PDF, 724 KB

1995

32

Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship

Lakshman Krishnamurthi, Purushottam Papatla

Journal:

Journal of Retailing

Year:

2003

Language:

english

File:

PDF, 222 KB

english, 2003

33

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Shankar, Venkatesh, Carpenter, Gregory S., Krishnamurthi, Lakshman

Journal:

Journal of Marketing Research

Year:

1998

File:

PDF, 1.82 MB

1998

34

Response Function Estimation Using the Equity Estimator

Rangaswamy, Arvind, Krishnamurthi, Lakshman

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 1.51 MB

english, 1991

35

The Equity Estimator for Marketing Research

Lakshman Krishnamurthi and Arvind Rangaswamy

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 997 KB

english, 1987

36

Comparing Derived Importance Weights Across Attributes

Dick R. Wittink, Lakshman Krishnamurthi and Julia B. Nutter

Journal:

Journal of Consumer Research

Year:

1982

Language:

english

File:

PDF, 284 KB

english, 1982

37

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Minhi Hahn, Sehoon Park, Lakshman Krishnamurthi and Andris A. Zoltners

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 803 KB

english, 1994

38

The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis

Shankar, Venkatesh, Carpenter, Gregory S., Krishnamurthi, Lakshman

Journal:

Journal of Marketing Research

Year:

1999

File:

PDF, 1.02 MB

1999

39

Antihyperglycemic and hypolipidemic activity of methanolic extract of Amaranthus viridis leaves in experimental diabetes

Lakshman, Kuruba, Chandrika, PullaUdaya, Girija, Krishnamurthy, Pruthvi, Nagaraj

Journal:

Indian Journal of Pharmacology

Year:

2011

Language:

english

File:

PDF, 928 KB

english, 2011

40

[ACM Press the 3rd international conference - San Diego, California, USA (2005.11.02-2005.11.04)] Proceedings of the 3rd international conference on Embedded networked sensor systems - SenSys '05 - Design and deployment of industrial sensor networks

Krishnamurthy, Lakshman, Adler, Robert, Buonadonna, Phil, Chhabra, Jasmeet, Flanigan, Mick, Kushalnagar, Nandakishore, Nachman, Lama, Yarvis, Mark

Year:

2005

Language:

english

File:

PDF, 662 KB

english, 2005

41

Establishing a baseline phase behavior in magnetic resonance imaging to determine normal vs. abnormal iron content in the brain

E. Mark Haacke, Muhammad Ayaz, Asadullah Khan, Elena S. Manova, Bharani Krishnamurthy, Lakshman Gollapalli, Carlo Ciulla, I. Kim, Floyd Petersen, Wolff Kirsch

Journal:

Journal of Magnetic Resonance Imaging

Year:

2007

Language:

english

File:

PDF, 757 KB

english, 2007

42

The Statistical Properties of the Equity Estimator: A Reply

Lakshman Krishnamurthi and Arvind Rangaswamy

Journal:

Journal of Business and Economic Statistics

Year:

1994

Language:

english

File:

PDF, 281 KB

english, 1994

43

The Statistical Properties of the Equity Estimator: Reply to Rejoinder

Lakshman Krishnamurthi and Arvind Rangaswamy

Journal:

Journal of Business and Economic Statistics

Year:

1994

Language:

english

File:

PDF, 97 KB

english, 1994

44

[ACM Press the 2nd ACM international conference - San Diego, CA, USA (2003.09.19-2003.09.19)] Proceedings of the 2nd ACM international conference on Wireless sensor networks and applications - WSNA '03 - Experimental evaluation of synchronization and topology control for in-building sensor network applications

Conner, W. Steven, Chhabra, Jasmeet, Yarvis, Mark, Krishnamurthy, Lakshman

Year:

2003

Language:

english

File:

PDF, 1.19 MB

english, 2003

45

Overview of Extensively Employed Polymeric Carriers in Solid Dispersion Technology

Nair, Athira R., Lakshman, Yarlagadda Dani, Anand, Vullendula Sai Krishna, Sree, K. S. Navya, Bhat, Krishnamurthy, Dengale, Swapnil J.

Journal:

AAPS PharmSciTech

Year:

2020

File:

PDF, 1.08 MB

2020

46

How Does Adoption of the Outlet Channel Impact Customerss Spending in the Retail Stores: Conflict vs. Synergy?

Soysal, Gonca, Krishnamurthi, Lakshman

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 822 KB

english, 2015

47

The platforms enabling wireless sensor networks

Hill, Jason, Horton, Mike, Kling, Ralph, Krishnamurthy, Lakshman

Journal:

Communications of the ACM

Year:

2004

Language:

english

File:

PDF, 153 KB

english, 2004

48

The effect of differences in the number of attribute levels on conjoint results

Dick R. Wittink, Lakshman Krishnamurthi, David J. Reibstein

Journal:

Marketing Letters

Year:

1990

Language:

english

File:

PDF, 689 KB

english, 1990

49

[ACM Press the 1st ACM international workshop - Atlanta, Georgia, USA (2002.09.28-2002.09.28)] Proceedings of the 1st ACM international workshop on Wireless sensor networks and applications - WSNA '02 - PSFQ

Wan, Chieh-Yih, Campbell, Andrew T., Krishnamurthy, Lakshman

Year:

2002

Language:

english

File:

PDF, 517 KB

english, 2002

50

The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation

Lakshman Krishnamurthi

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 381 KB

english, 1983

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